![]() ![]() The multiple product line announcements tomorrow, might also reflect Tim Cook’s management style from his education and experience in supply-side management.As more value propositions are added, the Apple Watch should increase in sales and start penetrating the market beyond just early adopters. The Apple Watch is just at the beginning of its adoption with major value propositions for people interested in fitness, health and style. While iPhone and iPad sales have been shrinking year-over-year, Mac sales have just started declining after over a dozen and a half quarters of increasing sales. (The Apple Watch announcement months before shipment might have been for competition blocking and image polishing reasons). The purpose is to provide a reduction in risk, maximization of revenue, distribution of revenue and to not make the entire company susceptible to peaks and valleys in overall revenue and/or in one product or product line. Good product portfolio management means a company has products at each stage of the product lifecycle:Risk, Revenue Maximization, Revenue Smoothing and Competition Blocking. Let’s take a look at each in comparison to tomorrow’s announcements: Relying too heavily on the iPhone product line revenue.These announcements might be significant for Apple’s product portfolio management in 2 ways:Īpple has been criticized in the past for: If true, this suggests there might be new introductions across the iPhone, iPad, Apple Watch and Macintosh product lines. This is on the heels of supply channel reports that the inventory Apple Watches and iPad 2 Airs have been depleted and rumors of new MacIntosh Airs or replacements. It is also expected they will be announcing a new Apple Watch tomorrow. Remember, a few years ago, they announced a new iMac, but were not able to ship in volume until after the holidays? That revenue impact attracted investor attention with concern about Apple’s long-term viability. I also suspect their somewhat regular, but late October announcements, might be move up to tomorrow, so they don’t repeat the low inventory or lack of shipments for new products for the Christmas selling season again. I say this because there has been a September announcement for iPhones every year for the past five years. ![]() I spent my undergraduate years putting in long hours at an Apple Store and am still humbled by the opportunity that I was given by a few different EPMs in California.įWIW, I’m happy to answer any more questions you might have about internships at Apple, though I’m sad to say my answer isn’t a happy one for you.What product management might learn from tomorrow’s announcementĪt 10:00 AM, September 7, 2016, Apple will have their annual September product announcement.īy annual, I mean, that they seem to have gotten on a “time-based product roadmap,” as opposed to announcing when the “product is ready” scheduling basis. ![]() ![]() Unfortunately, these were specialized internships (known as Career Experiences) available only to Apple Retail employees. How do I know all this? I was an EPM intern at Apple in 20. I’ve never heard of any internships in those particular roles, I assume because they’re fairly narrow and industry specific (that is, much more like a music-industry or news job than a software PM). Other departments within Apple (notably, iTunes/Music and News) do have traditional PM roles, but they’re much less common within the company. The other major difference between a PMM and an EPM is the reporting chain - EPMs live within the same ‘org’ as the engineers they work with, while PMMs are part of the Marketing department and report to Phil Schiller. PMMs and EPMs collaborate with Engineering Managers to develop product roadmaps, schedule releases, and prioritize issues (though some bug prioritization is done just by the EPMs and Bug Review Board). EPMs are responsible for bringing those ideas to reality, building out the requirements into actual specifications, and ‘running the Radars’ - working closely with the software/hardware engineers to make sure everything gets done, tested, and launched on schedule. The PMM is responsible for some of the external-facing roles of a PM, in that they drive feature creation based on customer feedback, competing products, or new tech that could make the product better. Traditional functions of a PM are divided across two job roles, the Product Marketing Manager (PMM) and the Engineering Program Manager (EPM). Tl dr: No, but not for the reason you might expect.Īpple, unlike most other tech companies, doesn’t have a traditional PM role - with some exceptions. ![]()
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